Colors in FMCG Context


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Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are normally sold quickly and at relatively low cost. Non-durable goods such as soft drinks, dairy products, fruits and vegetables, meat and baked goods are highly perishable and need consequently a package able to preserve them especially during logistics and distribution. At the same time being those products fast-moving, it is imperative for them to beat the competition: they need to be highly eye-catching and recognisable on shelves. The unit pack or primary package is critical for both product protection and shelf life, but provides sales incentives to consumers. In this context, packaging converters and colours/additives providers need to build a strong cooperation in order to find the most valuable solution every time.

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